Marketing Strategy Over Time: Old Ways Vs. The New Ways
The media and communication industry nowadays is so huge that it did not only overshadowed us, its literally devouring us, and to think that there are a dozen more ways into media marketing is practically incomprehensible. The fact that our human nature wills us towards new trends and choices makes us feel like we are not moving forward if we are not going to embrace the new media trends like LinkedIn, Pinterest, Google+ and the like. These new media craze is considered the tombstone of power in media marketing, and it is the most ideal way of getting data trails at a cheap price. However, the new way is not the only available route for you to take. Hence, the marketing showdown begins.
Let us take for example the new trends in music that encourages us to like any new artists such as One Direction, but to say that these new artist is better than Beatles is practically unfathomable. The same principle applies for marketing. There are traditional methods that are still considered the best route to take: powerful, compelling and effective.
Essentially the time has come to merge the old ways with the new ways in marketing, that is if you are looking for a strategy that will give you a better advantage.
Word of Mouth: Always The Better Way
If you are in search of a marketing strategy that provides effective marketing results and at the same time budget friendly,then the word of mouth is the best strategy you can enforce. This is one of the old but effective marketing strategy means, and this particular method has been used in the industry for quite a long time now. The word of mouth is a very effective marketing tool as no matter what kind of amazing marketing advertising you may have for the world, they would still trust the accounts of their family and friends more than your ads. Due to this reason it is high time that you formulate new marketing strategies like a reward merit for those customers that are loyal to you.
One of the best known method to do this is the incorporation of referral programs on email marketing campaigns.
Use The Printing Advantage
Most of the business owners and entrepreneurs of today thinks that marketing strategies that uses printing operations is a costly way to market, but the truth is, it is not. Though they tend to have higher prices compared to digital marketing strategies, they provide a larger impact compared to online marketing ads. But be warned, if you are going to use this kind of marketing strategy, make sure that you are going to be as creative as you could get. Do not just catapult tons of mails and letters on customer’s letter boxes. Instead make sure that when you send invoice and order out, send in latest product brochures and offers printed in cards so as to encourage customers to buy more.