The good thing about Gmail ads is the fact that they’re expandable. With only a click, the ads may be expanded into email sized ads that may include images and videos and also, can be used in meting various goals in marketing and advertising. As soon as someone has expanded your ad, any clicks onto your content will be free.
As you read this article, you will be able to know how you can create Gmail ads using templates and then, set a bid for them. In Gmail ads, majority of the sophisticated features and types of targeting are compatible. In order to keep the users safe, Gmail ads aren’t compatible with some features of AdWords. When you are creating ads, always remember points similar to your campaign type, incompatible targeting, the placement of other than Gmail, custom affinity audiences, remarketing lists, content keywords, bidding which users are allowed to use offline conversions and bid modifiers, content, frequency capping, 3rd parties and final URLs.
Create a campaign or ad group that’s used for Gmail ads exclusively and with non-Gmail or separate Gmail accounts, you may do the following.
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Number 1. Set up targeting specific for Gmail ads like domain targeting shows your ads to people who have emails from certain website.
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Number 2. Steer clear of targeting that are incompatible mistakenly to ad groups or to campaigns which have Gmail ads. The main reason behind this is that, your ads isn’t going to run when you add an incompatible targeting.
Number 3. Make it a point that you’re evaluating the performance of your Gmail ads to be able to check where you’re falling behind, what you are doing right and so forth.
There are many different ways on how you could target your ads to the right market. Following are types of targeting that may be used for Gmail ads.
By using the list of customer emails from those who’ve provided their email to your firm, you can create a customer match audiences. You can use the same audience to be targeted based on your customer match audience.
In the audience keyword targeting section, you may either add domains or keywords. This is going to help you reach people that have domains or specific keywords into their inboxes. When talking about Gmail ads, the keyword matching is set automatically as a broad match.
The domains can be used to target or to exclude users who have received emails from a specific company and it needs to be entered as keywords.