Zara Introduces Augmented Reality to Drive Online Sales in the UK

Zara recently revealed how it plans to bridge the gap between brick-and-mortar and e-commerce. Leading this wave of change is an updated London flagship that incorporated numerous in-store technologies. With the store recently reopened the beginning of May, the industry has been anxious to see what the changes are, and how they will improve the customer experience.

The following list includes the new changes Zara has implemented, and how they will help the retailer gain an in-store edge and add value to its customers:

Self-service checkout

As one of

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